HubSpot Implementation for Vintage Cash Cow

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In just 7 days, we helped Vintage Cash Cow migrate 85,000 tickets from Zendesk to HubSpot—streamlining support, saving time, and simplifying systems for a team handling 550+ queries a day.
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85,000 Tickets Migrated. 550 a Day Managed. One Unified HubSpot System.

Vintage Cash Cow helps customers turn antiques into instant offers. Users order a free postage pack, send in their items, and receive an expert quote. With thousands of boxes arriving each week, their customer care process is a critical part of the brand experience. 

Behind the scenes, though, their support operation was under pressure. 


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Vintage Cash Cow

The Challenge

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Vintage Cash Cow’s support team was stuck in a tedious, manual process that spread across Zendesk, Asana, and HubSpot which drained time, created friction, and made it hard to scale.

Vintage Cash Cow were managing support tickets across Zendesk, Asana, and HubSpot - a juggling act that burned time and caused friction across teams.

Their old process looked like this:

  • A query came into Zendesk
  • A team member copied the customer’s email
  • Switched to HubSpot to look up the contact
  • Dug through deals to find the relevant one
  • Returned to Zendesk, replied using a template, and assigned the ticket
  • Manually added notes in Zendesk
  • Logged into Asana, created a query, and pasted in detail from HubSpot and Zendesk
  • Updated all three systems

Support teams were overwhelmed. Reporting was limited. And value was leaking everywhere.

Vintage Cash Cow

What we did

From initial kick-off to go-live, the entire project was delivered in just 7 working days, with post-launch support to ensure adoption and stability.

  • 1

    Migration at Scale

    • 85,000 tickets migrated 
    • 300,000+ contacts filtered 
    • 27 Service Hub seats across 7 teams in 6 countries at launch 
    • Handling ~550 tickets per day from day one 

  • 2

    Smart Pipeline Migration

    Zendesk only had one pipeline. So we pre-integrated Zendesk with HubSpot to enable real-time syncing during the transition, a static import would’ve been outdated by the time it finished.

    We then: 

      • Created team-based pipelines in HubSpot 
      • Built workflows to route tickets by Owner, Language, and Content (in that order of priority) 

  • 3

    Deep HubSpot Integration

    The Zendesk integration was just a stepping stone. On go-live day, it was switched off, making HubSpot the new central source of truth for support.

  • 4

    Ticket Association Automation

     We introduced a workflow that auto-associates tickets with all deals linked to a contact. In most cases, the most recent deal is the right one and now, the team can identify it instantly. 

    Before: 
    Open Ticket → Copy Email → Alt+Tab to HubSpot → Paste → Click Contact → Open Deal 

    Now: 
     Open Ticket → Open Associated Deal

Vintage Case Study

The impact

Vintage Cash Cow receives around 550 tickets every day. Even saving just 30 seconds per ticket adds up quickly:

  • 16,500 seconds/day
  • 4.5 hours saved every day
  • 32 hours saved per week
  • That’s 0.8 of a full-time role saved, just in admin

And that’s just the frontline team.

For the Customer Care team, who manage more complex queries across multiple platforms, the impact is even bigger. With around 250 tickets handled each month, switching to a single, streamlined system saves days of manual effort.

But the real win? Cross-team efficiency.
Support teams are now using HubSpot to its full potential – no more jumping between tools, chasing context, or losing time.

By replacing three disconnected systems with one deeply integrated setup, Forbidden helped Vintage Cash Cow scale support operations without scaling admin.

Everything is faster, clearer, and in one place.
And it all went live in just 7 days.

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Success Stories

  • Red Umbrella

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    Red Umbrella partnered with Forbidden to replace manual processes with a fully integrated HubSpot platform that supports scalable sales, delivery, and operations.

  • Panaz

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    See how Panaz enhanced their sales performance with smarter workflows, real-time reporting, and clearer revenue forecasting...all within HubSpot.

  • Better.co.uk

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    Automating sales workflows and improving pipeline management helped Better save £20k in admin costs and speed up deal conversions.

  • Open Study College

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    A streamlined CRM and automation setup gave Open Study College better sales efficiency and clearer marketing insights.

  • Culture AI

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    Rebuilding the HubSpot portal improved data accuracy and reporting and enabled more effective collaboration between the teams.

  • Up Learn

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    Resetting the foundations improved data, reporting and the visibility needed for sustainable, scalable growth.

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