HubSpot Support For The Education Industry | Forbidden Marketing

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Sector issues

Top Challenges in the Education Sector

Attracting Quality Students

Struggling to target and engage prospective students effectively.

Student Retention & Engagement

Difficulty in keeping students motivated and engaged throughout their journey.

Managing Applications & Enquiries

Overwhelming volumes of student applications and inquiries.

Personalising Student Communication

Need for more tailored, relevant communication at every stage.

Tracking Student Progress & Success

Difficulty tracking academic progress and career outcomes.

Marketing & Outreach Consistency

Fragmented marketing efforts leading to inconsistent messaging.

Administrative Efficiency & Automation

Managing administrative tasks manually takes too much time.

How can HubSpot Help?

How HubSpot Revolutionises Education Institutions

Centralised Student CRM for Better Insights

Organise and manage student data in one place.
Enhanced Automated Communication

Personalised email campaigns, event invitations, and reminders.
Efficient Application Management

Automate the intake process, track applications, and follow up automatically.
Lead Nurturing & Conversion with Ease

Convert prospective students through automated workflows.
Data-Driven Student Success Tracking

Monitor student progress and engagement for better outcomes.
Consistent Marketing Campaigns

Centralise your outreach efforts and ensure consistent messaging.
Streamlined Admin with Automation

Automate administrative tasks and workflows to improve efficiency.

Seamless Business Integrations

Key HubSpot Features
for the Education Sector

Customisable CRM for Student Tracking & Management

Keep detailed records of each student’s journey.
Manage leads, applications, and enrolments with ease.
Create custom dashboards for student lifecycle insights.

Automated Lead Nurturing & Follow-Ups

Automatically engage prospective students through email sequences.
Personalise communication based on student interests and actions.
Use lead scoring to prioritise the most engaged prospects.

Event Registration & Management Tools

Run webinars, open days, or virtual tours with integrated event management.
Track registrations, follow-up with reminders, and integrate with CRM.
Promote events using automated email campaigns.

Segmentation & Personalisation of Communications

Use segmentation to send tailored messages to students and prospects.
Create drip campaigns to nurture students through different stages.
Use behavioural triggers to send relevant content.

Comprehensive Analytics for Student Engagement

Track student engagement across email, social media, and events.
Use reporting tools to measure the success of campaigns and student retention.
Generate reports to help make data-driven decisions.

Integrated Payment & Enrolment Systems

Use HubSpot's integrations to automate student payments and enrolments.
Manage payment tracking and invoices seamlessly.
Connect with financial platforms to ensure smooth student transactions.

Task Automation for Administrative Efficiency

Automate mundane administrative tasks such as follow-ups and reminders.
Streamline admissions workflows to reduce manual input.
Free up time for staff to focus on higher-value tasks.

Case studies

Success Stories

Open Study College

HubSpot Consultancy
- Education
Long-term consultancy project to transform use of HubSpot, rebuilding to be fit-for-purpose.
Up Learn

HubSpot Consultancy
- Education
Marketing Enterprise and Sales Professional Implementation for this scale-up logistics brand.
Better.co.uk

HubSpot Consultancy
- FinTech
Enhancing efficiency and visibility for CRM, Automation, Sales, Service, and Reporting.
Culture AI

HubSpot Consultancy
- Cyber
Complete rebuild of HubSpot, taking it from 'unusable' to the key growth engine in the business.