Smarter, Faster, More Connected

 
If you are in the HubSpot ecosystem or keeping a watchful eye on what's going on, July's product updates were anything but dull.

July’s product updates deliver major enhancements across the platform, giving teams new ways to unlock value from their CRM, streamline their workflows, and put AI to work where it matters most.

From powerful new integrations with Claude, more in-depth ones with ChatGPT, and Gemini, to long-awaited features like formula fields and calculated properties, this month’s updates are designed to help growing businesses do more, with less effort.

Whether you’re in Sales, Marketing, RevOps or leadership, there’s something in this round-up that will make your day-to-day easier, faster, or just plain smarter.

Here's our take into the top 10 product updates you don’t want to miss this month.

Claude & HubSpot

HubSpot is now the first CRM to launch a native connector for Anthropic’s Claude, allowing users to query CRM data using natural language and generate insights, summaries, or charts in real time. This means marketing, sales, and service teams can get faster, AI-generated answers grounded in live CRM data, all without jumping between tools or risking data inaccuracy.

By enabling contextual AI conversations, this connector simplifies analysis and planning, reducing time spent digging through reports. It’s secure, respects user permissions, and delivers visualized insights that help teams make informed decisions quickly.

Learn more: https://knowledge.hubspot.com/integrations/set-up-and-use-the-hubspot-connector-for-claude

Campaign & List Calculated Properties

With this update, HubSpot users can now create calculated properties in campaigns and lists, including sums, averages, and time intervals across associated records. These properties can be used in workflows, reports, or segmentation, bringing new flexibility to marketers and RevOps teams.

This makes it easier to automate campaign analysis or build smarter lists using real-time data, enabling more precise targeting and measurement with less manual effort.

Learn more: https://knowledge.hubspot.com/properties/create-calculation-properties

HubSpot Connector for ChatGPT

The ChatGPT connector has been upgraded to support more complex prompts and deeper data insights. In addition to basic queries, you can now ask ChatGPT to summarise performance trends, recommend next steps, or surface gaps in your CRM pipeline using conversational language.

This enhancement makes AI assistance more practical for everyday CRM users by turning raw data into proactive insights, improving how teams plan, prioritise, and execute.

Learn more: https://knowledge.hubspot.com/integrations/set-up-and-use-the-hubspot-connector-for-chatgpt 

HubSpot Integration with Gemini for Google Workspace

Gemini’s AI tools in Google Workspace, like smart email drafting or document summarising, now integrate directly with HubSpot data. This allows contextual information such as deal status or recent contact activity to inform your communications automatically.

By blending HubSpot's CRM context into your daily Google tools, teams can write faster, stay aligned, and reduce time spent switching between platforms, especially when collaborating across departments.

Conditional Display Logic for CRM Cards, Tabs & Location

Admins can now set conditional logic to control the visibility of CRM cards, tabs, and modules based on record properties or pipeline stages. This allows users to customise the CRM interface depending on the context of each record.

This update keeps interfaces clean and relevant, ensuring users only see the information they need. It reduces clutter, prevents distraction, and creates a more intuitive experience for teams working across multiple segments or use cases.

Learn more: https://knowledge.hubspot.com/crm-setup/customize-your-crm-record-sidebars

HubSpot Payments Expansion - UK & Canada

HubSpot Payments is now available in the UK and Canada, allowing businesses to collect one-off or recurring payments directly through quotes, links, or invoices, all within HubSpot.

This update reduces the need for third-party processors and brings billing, CRM, and reporting into one platform. It simplifies collections, shortens payment cycles, and gives businesses a more unified view of customer transactions.

Learn more: https://knowledge.hubspot.com/payment-processing/set-up-payments

 
Target Accounts Home Revamp

The Target Accounts dashboard has been redesigned to include integrated research and sourcing tools, giving sales teams the ability to bulk-identify and enrich potential accounts within HubSpot.

This helps revenue teams build and prioritise their account lists faster, access fresher insights, and coordinate outreach strategies from a single view, making account-based selling more efficient and data-driven.

Learn more: https://knowledge.hubspot.com/crm-setup/set-up-your-account-based-marketing-workspace

Basic Record Cloning

 Users can now easily clone existing contact, company, deal, or custom object records with just a click. This is ideal when setting up similar records, such as multiple contacts at the same company or repeated deal structures.

It reduces manual data entry and ensures consistency, helping teams work faster while maintaining data accuracy. 

iOS App: In-Person Meeting Notetaker

 
A new update to the HubSpot iOS app allows users to record and transcribe in-person meetings, attaching notes directly to relevant CRM records.

This feature helps capture detailed insights while on the go, making follow-ups easier and ensuring valuable conversations don’t get lost. It’s particularly useful for field sales reps or anyone working remotely who needs a reliable way to log meeting notes hands-free.

Learn more: https://knowledge.hubspot.com/mobile/use-the-hubspot-mobile-app

Final Thoughts: Why July's Updates Matter

July’s product updates make one thing clear: HubSpot is doubling down on customisation, automation, and AI-powered productivity. With native connectors to leading AI models like Claude and ChatGPT, HubSpot continues to lead the charge in bringing conversational intelligence into the CRM. Meanwhile, the introduction of formula fields, calculated properties, and conditional logic gives ops teams far more flexibility to tailor HubSpot to their processes, without writing a single line of code.

The expansion of HubSpot Payments into the UK and Canada signals a significant step in global commerce enablement, helping businesses bring revenue collection and CRM closer together. And for teams on the ground, tools like record cloning and mobile meeting transcription are removing friction from daily tasks, making HubSpot faster and easier to use.

If July’s releases are anything to go by, the second half of 2025 is set to be an exciting one for HubSpot users.