Turning chaos into clarity with HubSpot

We engaged with Forbidden due to limited in-house knowledge and resources at the time. We needed assistance to better understand HubSpot's capabilities and to implement actions that would address pain points across the business, ensuring a seamless integration as part of a website migration (outside of HubSpot).

While we are still learning about the opportunities HubSpot can unlock, Ash and Graham at Forbidden have been invaluable over the last 12 months. We have held workshops, and Graham, in particular, has become an extension of our team.

Ash and Graham strike a great balance between blue-sky thinking and tactical, on-the-ground execution, which they manage seamlessly. Nothing is too much trouble for them, and they’re always happy to answer what can sometimes feel like a silly question! Working with Ash and Graham has given us a better understanding of the platform and its potential.

As we continue to build our internal team, I wouldn’t hesitate to recommend Forbidden and look forward to working with them again in the future.

COO, Open Study College

Forbidden saved our brains from complete meltdown.

Before we engaged with lovely Ash and Louise we had an unusable CRM with nonsensical data and 100s of workflows that did nothing or very little.

They were extremely patient and helpful. From discovery sessions, thru data work straight into enablement. No request is too difficult or too ridiculous. Forbidden team were very professional, always happy to show you the action plan, progress, time used, time left etc. We now have bespoke reports, dashboards, lead tracking and more.

3 teams who were using spreadsheets can now see all the data and collaborate in HS! 10/10 would recommend.

Head of Finance & Operations, Culture AI

Forbidden took a challenging brief and provided a really straight-forward approach to managing our customer base through lead nurturing.

They explained things in plain English, moved our thinking on and helped us to build an approach that really has made a difference with our customers.

Managing 10,000 enquiries a year (and a lapsed customer base of 6500) is difficult and Forbidden helped Captiva Learning to build on the success we've had with digital advertising.

Head of Marketing, National College of Education

Working with Louise has been an absolute game-changer. Our CRM was a tangled mess before she stepped in, but she brought order and structure to everything, across Sales, Ops, Marketing, Finance, and Customer Success.

She didn’t just clean it up—she transformed it into a well-oiled machine with clear processes that have made a huge difference in how we work. All teams have clarity on how to use HubSpot now, and the importance of data management.

One of the highlights for me personally is how she helped me systemise our marketing and event tracking. She didn’t just set up the basics; she implemented custom solutions that allowed us to automate attribution. This has saved us so much time and provided us with the ability to set up some lovely detailed reports.

What really stood out, though, was her attitude. She’s friendly, positive, and always has a “can-do” approach, even when we threw her some tricky challenges. Her quick replies and willingness to go above and beyond (even under tight deadlines) truly made her a pleasure to work with.

If you’re looking for someone who can bring clarity to your CRM and deliver incredible results with a smile, then look no further. I couldn’t recommend her more!

Senior Marketing Manager, Culture AI

I'm grateful to Scott for making our HubSpot onboarding experience seamless and enjoyable! :) From day one, Scott’s expertise and clear guidance helped us get up and running quickly, tailoring the setup to match our specific needs.

What stood out the most was his patience and ability to simplify even the most complex features (seriously, a game-changer). Thanks to his support, we're already seeing how HubSpot can streamline our processes and improve efficiency. I had never used any CRM before and, honestly, I thought HubSpot would be pretty complex. However, I was amazed at how understandable and intuitive it is when you have a great expert guiding you step-by-step through the onboarding process.

Working with Scott was a great pleasure, and I enjoyed every session. Thanks, Forbidden team!

Sales Manager, Apicula