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HubSpot social and ads: connecting and managing your marketing channels

HubSpot's Social and Ads tools allow you to connect external social media and advertising platforms directly to HubSpot.

This enables centralised publishing, monitoring, campaign tracking and performance reporting, with visibility into how social and paid activity contributes to contacts, leads and conversions within your CRM.

These tools are available with Marketing Hub Professional and Enterprise and should be configured carefully to support appropriate access, accurate reporting and your organisation's internal marketing and data policies.

HubSpot guide:
Social tools overview

Social media accounts in HubSpot

Connecting your organisation's social media accounts to HubSpot allows you to manage and measure social activity from within the platform.

Depending on the connected network, HubSpot can be used to:

  • Publish and schedule social posts
  • Monitor engagement and interactions
  • Attribute social activity to campaigns and contacts where applicable
  • Report on social media performance within HubSpot

Supported networks include platforms such as LinkedIn, Facebook, Instagram and X (Twitter), subject to the functionality and limitations of each platform.

Key considerations

  • Only authorised users should connect company-owned social accounts
  • Permissions on the social platform can affect what HubSpot is able to access
  • Social platforms may impose API or posting limitations
  • Disconnecting an account can affect reporting and scheduled posts

HubSpot guide:
Connect social media accounts to HubSpot

Ads accounts in HubSpot

Connecting advertising accounts allows you to bring paid campaign information into HubSpot and view it alongside CRM and campaign data.

Depending on the platform and your HubSpot subscription, this can allow you to:

  • Track advertising performance alongside CRM data
  • Attribute contacts and conversions to paid campaigns
  • Build audiences and sync lists
  • Report on return on ad spend within HubSpot

Common integrations include:

  • Google Ads
  • LinkedIn Ads
  • Facebook Ads
  • Instagram Ads

Key considerations

  • Appropriate ad account access must be granted within the advertising platform before connecting it to HubSpot
  • Billing and advertising spend continue to be managed within the advertising platform rather than HubSpot
  • Attribution models can differ between HubSpot and individual advertising platforms
  • Cookie consent and privacy settings can affect conversion tracking

HubSpot guide:
Connect your ad accounts to HubSpot

Understanding attribution differences

When reviewing campaign performance, figures reported in HubSpot may differ from those shown within the advertising or social media platform.

This is because different platforms can use different attribution approaches when determining which activity receives credit for a contact or conversion.

HubSpot reporting should therefore be understood alongside the reporting available within each connected platform rather than assuming that all figures will match exactly.

Access, permissions and governance

Connecting social and advertising accounts introduces additional access and governance considerations.

Your organisation should ensure that:

  • Only users with appropriate marketing and admin permissions can connect or manage accounts
  • Shared credentials are avoided
  • Changes to connected accounts are documented
  • Connected integrations are reviewed regularly to confirm they are still required and valid

HubSpot guide:
Add and edit user permissions

What to remember

Connecting your social media and advertising accounts to HubSpot can provide a more centralised view of marketing activity and its relationship with CRM data.

However, HubSpot remains connected to external platforms that have their own permissions, functionality and reporting methodologies.

Maintaining appropriate access, reviewing connected accounts and understanding differences in attribution and tracking will help keep your social and advertising setup accurate and well governed.