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HubSpot marketing email: setup, deliverability and subscription management

HubSpot’s Marketing Email tool allows you to send professional, trackable marketing emails to your contacts.

Before sending marketing emails, it is important to configure key areas such as email authentication, sending domains, subscription types and unsubscribe handling.

These settings can help improve deliverability, protect your sender reputation and support compliance with email regulations such as GDPR and CAN-SPAM.

Email sending and deliverability

Understanding how HubSpot sends marketing email helps you plan for deliverability and sender reputation.

Marketing emails are sent through HubSpot’s email sending infrastructure, and good sending practices can help reduce the risk of emails being rejected or filtered as spam.

HubSpot guide:
Understand email sending in HubSpot

Email authentication

Authenticating your sending domain can improve trust with email providers and support better deliverability.

This involves configuring authentication records for your email sending domain, including:

  • DKIM
  • SPF
  • DMARC

These records help email providers verify that messages sent through HubSpot are authorised to use your domain.

HubSpot guide:
Overview of email authentication

Marketing email settings and subscription management

HubSpot allows you to configure default settings for your marketing emails.

These can include:

  • Email footer information
  • Subscription types
  • Tracking preferences

Subscription settings help recipients understand the types of communication they receive and manage their preferences.

These settings should be reviewed carefully as part of your organisation’s wider email marketing and compliance approach.

HubSpot guide:
Manage your default marketing email settings

Creating and sending marketing emails

Marketing emails can be created and sent using HubSpot’s email editor.

Depending on your HubSpot subscription, different sending options may be available.

These can include:

  • Standard marketing email sends
  • Scheduled sends
  • Automated sends through workflows

Your available functionality will depend on your Marketing Hub subscription.

HubSpot guide:
Create and send marketing emails

Historical unsubscribe and opt-out data

If you are moving to HubSpot from another marketing platform, previous unsubscribe information should be carried across.

Historical opt-out lists should be imported so that contacts who have previously unsubscribed are not sent marketing emails again.

This is an important part of maintaining accurate communication preferences and supporting compliance.

HubSpot guide:
Import opt-out lists

Marketing Hub Starter

Marketing Hub Starter provides core marketing email functionality for more straightforward email campaigns.

This can include:

  • Basic marketing email sending
  • Subscription management
  • Email footer configuration

HubSpot guide:
Manage your Marketing Hub Starter email settings

Marketing Hub Professional

Marketing Hub Professional provides additional functionality for organisations with more advanced email marketing requirements.

This can include:

  • Automated marketing email sends through workflows
  • More advanced segmentation
  • Additional performance analysis
  • More comprehensive subscription and resend functionality

The exact tools available will depend on your HubSpot subscription and configuration.

What to remember

Before sending marketing emails from HubSpot, make sure the foundations are configured correctly.

Key areas include:

  • Email authentication
  • Sending domain setup
  • Subscription types
  • Unsubscribe handling
  • Historical opt-out data
  • Appropriate email settings

A well-configured marketing email setup can help protect deliverability, support recipient choice and provide a stronger foundation for ongoing email campaigns.