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HubSpot marketing content: managing pages, blogs and branded content

HubSpot allows you to create and manage marketing content hosted within the platform and connect that content to your organisation’s core brand domain and approved subdomains.

This helps maintain consistent branding, supports SEO and helps ensure analytics reporting reflects the correct websites.

Content types you can manage in HubSpot

Many HubSpot content types are ultimately published as website pages or landing pages.

These can include:

  • Website pages for core site content
  • Landing pages for campaigns and conversions
  • Blogs, including blog listing pages and individual posts
  • Case studies
  • Resource pages
  • Podcast pages

Case studies, resources and podcasts are typically created as website pages or landing pages and may include embedded media.

Domains and branding

Connecting HubSpot-hosted content to your core brand domain and approved subdomains helps ensure that published content sits within the correct web structure.

This can support:

  • Consistent branding
  • SEO
  • Clear domain organisation
  • More accurate analytics reporting

What to remember

HubSpot can be used to manage a range of marketing and content assets, but many of these are ultimately delivered through website pages, landing pages or blogs.

A clear domain structure helps keep this content aligned with your brand and ensures your reporting reflects the right websites and subdomains.