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Hi ,

HubSpot ships updates faster than most teams can keep up with. Not every feature matters, but the right ones can save your team hours, unlock better reporting, and give you a sharper commercial edge.

We’ve cut through the noise and pulled out the top 5 updates that actually matter for scaling SMEs.

All the best,

Team Forbidden

September
Product Updates

Guided Report Creation Flow

HubSpot’s Customer Agent AI now comes with a reporting suite featuring Resolution Rate, Deflection Rate, Handle Rate, and Handoff Rate.

Contact Email Logging Rules

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Customer Agent & Custom Channels

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HubSpot’s Customer Agent can now be deployed across multiple channels, including WhatsApp, SMS, Instagram, Telegram, Slack, LINE, and more.

Breeze-Powered Property Creation

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With this update, Breeze (HubSpot’s AI) can generate custom properties using plain language. Just describe the field you need, and Breeze builds it.

Associate Social Accounts to Brands

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For companies managing multiple brands, HubSpot now lets you assign social media accounts directly to specific Business Units (Brands). 

Latest Blogs

What is RevOps?

Discover what RevOps really means, why it matters in 2025, and how HubSpot helps unify teams, drive revenue, and scale smarter.

Loop Marketing

HubSpot Sequences

Most teams underuse HubSpot Sequences and it’s costing them growth. Learn how to turn them into a real driver of revenue in this deep dive.

MAKE HUBSPOT ACTUALLY WORK FOR YOUR BUSINESS

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