A marketing consultant works with businesses to support them achieve their overall business objectives. They will typically work with you to develop a roadmap to success in the form of a marketing strategy and plan in the first instance. Then they’ll implement the plan that will usually involve many aspects of marketing within the plan.
As a starting point for most clients, I’ll find out as much about your business, your objectives, and your competitors as I can.
Every business is different, and as such each marketing plan will be unique. It is my job to understand your short, medium, and long-term business objectives, and then create a plan of how marketing can ultimately support and drive the business towards being able to achieve those goals.